AI for Digital Marketing
This track is designed for marketing professionals, social media managers, brand managers, content creators, and communications officers. Participants learn to use AI across the full digital marketing lifecycle: from audience research and content strategy through creation, distribution, performance analysis, and paid campaign optimization. The focus is on social media channels (LinkedIn, Instagram, Facebook, TikTok, X) with transferable skills applicable to broader digital marketing.
Track-Level Learning Outcomes
- Develop an AI-powered content strategy including audience persona creation, content pillar definition, and editorial calendar generation.
- Produce platform-optimized social media content (copy, visuals, video scripts, carousels) using AI tools at production speed.
- Analyze social media performance data using AI to extract actionable insights and optimize content strategy.
- Design and optimize paid social media campaigns using AI for audience targeting, ad copy generation, and A/B testing.
- Build repeatable AI-powered marketing workflows that reduce content production time by at least 50%.
- Execute an end-to-end AI-driven marketing campaign from strategy through content creation to performance analysis.